Choose Your Shade From The Drop Down Menu
Inspired by her love for self-expression through makeup and available in 15 ultra-feminine shades, the Demi Mattes are your secret weapon to channeling every one of your alter egos. Whether you prefer a subtle nude, a power red, or a playful pink, there is a shade to bring out your inner girl boss. With femme vibe names like SheEO, Lady Boss, Mogul, Feminist and Boy Collector, the collection is a celebration of female empowerment and individualism!
The Demi Matte collection features a highly pigmented and creamy formula. The lacquer-like sheen sets to a satin finish that lasts for hours with extreme comfort, without dehydrating the lips. Enriched with Maxi-lip™ technology, the Demi Matte formula stimulates collagen and hydrates the lips while a hint of menthol, specially designed to deliver a temporary cooling effect and tingling sensation, leaves lips looking visibly plumper. The rich pigment is applied via a slanted applicator a with reservoir that allows the formula to be applied precisely and evenly on the lips.
Huda says, “This formula is super comfortable and hydrating which is why I love it so much! We wanted to give people a variety of colors to channel every one of their alter egos so we created some classic everyday colors but also some bold, edgier shades. Naming these lipsticks was so much fun – it really is made for all of the inspiring, kickass women out there. I know how much confidence you can get from wearing lipstick, so this is all about unleashing your inner girl boss! Day Slayer is definitely my go-to shade and I love the name so much!”
Huda’s tips for the perfect pout: :
Line your lips using the Huda Lip Contour Matte Pencil and fade towards the center
Apply only one layer of Demi Matte to the center of your lips
Spread the product over your lips by rubbing your lips together
For a beautiful stained effect, blot your lips with a tissue after application