Available at The Beauty Editor Amsterdam and online now!
WISHFUL’s Eye Lift & Snatch Instant Sculpting Mask
Fight the fatigue with WISHFUL’s new eye-awakening masks
“We could all do with a bit more sleep, so after creating our jawline snatching Chin-Lift Sculpting Sheet Masks, I wanted to create an eye-specific equivalent that would leave you bright-eyed and snatched AF even after a sleepless night” – Huda Kattan
Say bye to tired, sleepy eyes with WISHFUL's new launch: fatigue-fighting, magical masks that will keep you looking tight and feeling bright.
Made up of a unique concoction of effective ingredients using one of our favourite labs in South Korea, these Eye Lift & Snatch Instant Sculpting Masks are infused with nature’s finest extracts: Powerful peptides and plant stem cells that lift and firm the eye area, so you can look bright-eyed in 30 minutes! Each contoured mask effortlessly sticks to the under-eye without the usual, annoying slippage. Since Eye Lift & Snatch won’t slide around your face, you can refresh those tired eyes while going about your daily business like a boss.
Inspiration And The Formula:
Huda has always been obsessed with using under-eye masks to prep for her glam routine, and wanted to create a vegan-friendly, reposition-able mask specifically for the under-eyes that help fight the appearance of fatigue after long, sleepless nights.
Inspired by the brand’s cult-fave Chin-Lift Sculpting Sheet Mask that went viral last year, Huda and the team have used the same sculpting fabric and cooling active-infused hydrogel as the sell-out beauty must-have. They’re alsoloaded with Huda’s go-to natural extracts for under-eye brightness: Sweet almond oil, rose, plus hard-working peptides and plant stem cells. The collagen and elastin help improve the skin’s elasticity, while the sweet almond oil helps to brighten, leaving you glowing and snatched. But the real magical ingredient here? Native to Japan, the calanthe orchid generates eye-awakening results (literally!) as the remarkable natural extract creates an elevating and lifting effect after just one use.
How To Use:
- Start with a clean, dry face
- Remove the thin plastic film from each eye mask
- Gently place onto the under-eye area and pat on the skin
- Reposition and lift as needed, then leave on for 20-30 minutes while your skin soaks up the elixir
- Pop the masks in the fridge for an extra cooling, de-puffing effect
- Follow the “how to” steps while you’re doing the rest of your makeup. The serum will instantly revitalize tired eyes and will make a great base for securing your concealer
Calanthe Orchid: A native flower from Japan (and the magical hero ingredient behind the masks!) known to give a lifting effect on the under-eye that rejuvenates sleepy looking eyes.
Sweet Almond Oil: Rich in nutrients and moisturizing properties to reduce puffiness and under-eye circles while improving complexion and skin tone.
Rose: Rich in vitamin C and vitamin E to help stimulate collagen and hydrate tired, dull, and dry skin.
Haloxyl Peptides: Tackles multiple skin concerns at once including dark circles, puffiness and fine lines by plumping and firming the skin, as well as improve the skin's elasticity.
Tried & Tested:
During an independent consumer testing panel of 50 people with different skin types, tones and sexes, the panel reported the following results when using Eye Lift & Snatch:
84% agreed their under eyes looked and felt lifted immediately after use*
84% agreed their dark circles appeared brighter immediately after use*
78% agreed their under eyes appeared less puffy immediately after use*
- Lifting Effect
- Reduced Puffiness
- Awake Appearance
- Brightens Dark Circles