Virtue wants to change the way you think about hair care. The super-smart, science-driven products are packed with a special type of keratin. Keratin is the protein that is found in strong, healthy hair and because our strands recognise the ingredient they draw it in so the keratin can fill in and strengthen areas that are damaged from heat styling or colouring. So it doesn't just make your hair look healthy, it actually becomes healthier from the inside out.
Our founder Fara is a huge fan of the brand which is why she was set on stocking Virtue at The Beauty Editor so you can try it for yourself. The brand has everything you could need from shampoos and conditioners to suit your hair needs (choose from Recovery, Full and Smooth), plus there are plenty of treatment and styling products to try.
We stock travel versions that are purse-friendly, so you can try a few different products for less before treating yourself to the full sizes.
Watch the video below to find out more about Virtue and then shop our favourite buys below...
Fara says, "This smells amazing, it doesn’t have any SLS so you do have to saturate your hair to get that foamy cleanse but it does leave strands super clean whilst feeling nourished."
Alongside that all-important keratin, this shampoo boasts plant protein hydrolyzed quinoa that boosts shine and moisture; baobab seed oil to nourish and smooth even the most damaged strands and grapefruit extract that revitalises the scalp and protects your hair from the environment.
Fara says, "A multi-tasking heat protector, this adds hydration and shine, whilst also strengthening strands. I use it on damp hair before styling and on dry hair to tame any frizz between washes."
With a zesty citrus scent, this styler can be used on second-day hair to refresh strands and give you that cool-girl undone, done, look. Rub a little between your hands and then work through mid-lengths and ends of damp or dry hair.
Fara says, "You know when you leave the salon and your hair feels fresh, clean, nourished and bouncy? Well, this is that experience in a jar. I have bleach blonde hair and it really works!"
This highly concentrated mask takes just 2-3 minutes to make a real difference to your hair, ideal for the time-poor among us.